The financial industry has been part of my family for about as long as I have been part of it. My father, Ron Yoder, had already spent thirty-seven years in the business when I came up behind him, and my own start came at New England Financial, including a stretch at the home office in Boston, Massachusetts. In 2004, the two of us left to build Yoder Financial Group, and thirty-five years into my career, the fundamentals I picked up early still hold true.
These days I focus on investments, business planning, and estate planning, and a good part of what I do is turning complicated products and strategies into plain language people can actually act on. Over the years, I have run into just about every situation an advisor can face, so clients rarely bring me a problem I have not seen before. What keeps me at it is watching people grow and get ahead, meeting someone new, hearing their story, and working out how we can help.
I am a lifelong Wichitan. My wife, Nancy, and I have been married for thirty-two years, we have a son named Jeffrey, and we share our home with two dogs, Jazzy and Rio. Away from the office, I am happiest staying active and trying a little of everything, whether that is golf, pickleball, snowboarding, biking, or the garden, along with good food, good wine, and travel whenever we can get away.